CALA Tuesday Education | June 9th | 3:30–4:30 PM
Location: Zoom (link sent upon registration)
Marketing your assisted living community has changed—and AI is changing it even faster.
Join marketing expert Peter as he breaks down practical, easy-to-use AI tools that can help assisted living providers improve visibility, build trust with families, and stand out in today’s competitive senior care market.
This session will cover:
✔️ How to evaluate and improve your website using AI tools like ChatGPT
✔️ Ways to create SEO-friendly content that aligns with Google’s E-E-A-T standards (Experience, Expertise, Authority & Trustworthiness)
✔️ How to fully optimize your Google Business Profile for local searches
✔️ Strategies for generating stronger reviews and improving online credibility
✔️ Simple ways to create engaging video content using Canva and Google Vids
✔️ The difference between owned, earned, and rented media—and why it matters for your facility
Whether you’re trying to increase occupancy, strengthen your online presence, or better connect with local families, this session will give you practical tools you can start using immediately.
Stop leaving your visibility to chance. Learn how to combine the power of AI with your community’s unique story to build trust and keep your beds full.
Presenter: Peter Brissette, Digital Marketing Dude
Stay informed. Stay prepared. Stay ahead.
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Registration is not confirmed until payment is received. Unpaid registrations will be automatically canceled after 15 minutes.
